As of November 2021, Gen-Z shoppers accounted for around **** percent of China's live commerce users. In comparison, Gen-X users made up around ** percent of China's traditional e-commerce users. However, the same source also indicated that Gen-Z users were the main source of China's newly-added online shoppers as of 2021.
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Fastdata. (January 14, 2022). Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1284686/china-age-breakdown-of-traditional-and-livestreaming-e-commerce-users/
Fastdata. "Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation." Chart. January 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1284686/china-age-breakdown-of-traditional-and-livestreaming-e-commerce-users/
Fastdata. (2022). Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1284686/china-age-breakdown-of-traditional-and-livestreaming-e-commerce-users/
Fastdata. "Distribution of Traditional E-commerce and Live Commerce Users in China as of November 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2022, /statistics/1284686/china-age-breakdown-of-traditional-and-livestreaming-e-commerce-users/
Fastdata, Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1284686/china-age-breakdown-of-traditional-and-livestreaming-e-commerce-users/ (last visited July 30, 2026)
Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation [Graph], Fastdata, January 14, 2022. [Online]. Available: /statistics/1284686/china-age-breakdown-of-traditional-and-livestreaming-e-commerce-users/
