The figures are forecasts. It includes products and services ordered via social networks, regardless of the method of payment or fulfillment used. Excludes travel and event tickets, tips, subscriptions, payments, taxes or money transfers, food services and drinking place sales, gambling, and other vice goods sales.
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Social commerce share of online retail sales in the U.S. 2022-2028
In 2024, it was estimated that roughly *** percent of online retail sales in the United States were generated using social networks as a channel. With the number of social commerce buyers expected to increase over the next few years, this segment is forecast to account for about *** percent of total e-commerce retail sales in the U.S. market by 2028.
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eMarketer. (November 1, 2024). Social commerce as share of total online retail sales in the United States from 2022 to 2028 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1249881/united-states-social-commerce-share-online-retail-sales/
eMarketer. "Social commerce as share of total online retail sales in the United States from 2022 to 2028." Chart. November 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1249881/united-states-social-commerce-share-online-retail-sales/
eMarketer. (2024). Social commerce as share of total online retail sales in the United States from 2022 to 2028. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1249881/united-states-social-commerce-share-online-retail-sales/
eMarketer. "Social Commerce as Share of Total Online Retail Sales in The United States from 2022 to 2028." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2024, /statistics/1249881/united-states-social-commerce-share-online-retail-sales/
eMarketer, Social commerce as share of total online retail sales in the United States from 2022 to 2028 ÌÇÐÄÆƽâ°æ, /statistics/1249881/united-states-social-commerce-share-online-retail-sales/ (last visited July 14, 2026)
Social commerce as share of total online retail sales in the United States from 2022 to 2028 [Graph], eMarketer, November 1, 2024. [Online]. Available: /statistics/1249881/united-states-social-commerce-share-online-retail-sales/
