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Most influential social media platforms on the buying habits of millennials in the United States in 2022, by gender and age

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Source

Release date

April 2022

Region

United States

Survey time period

as of April 2022

Number of respondents

1,257 respondents

Age group

25-40 years

Supplementary notes

The source does not precise the survey date, the date given is that of release.

Citation formats

Most influential social networks on U.S. millennial buyers 2022, by gender and age

Published by
F. Watty,
Sep 23, 2022

In a survey of millennial consumers in the U.S., around ** percent of women said Instagram had the most influence on their shopping habits, compared to ** percent of the men surveyed. Younger millennials between the ages of 25 and 29 stated they were most influenced by more visual content-focused platforms such as Instagram and TikTok. Meanwhile, those in their 30s and 40s said Facebook was the primary platform shaping their shopping behavior.

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