In 2025, the gross merchandise value of e-commerce live-streaming in China accounted for percent of the total online shopping's GMV, showing a rapid growth over the past years. That year, China's live commerce market totaled around *** trillion yuan.
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100ec.cn. (May 7, 2026). Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1192066/china-share-of-livestreaming-ecommerce-in-online-shopping/
100ec.cn. "Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2025." Chart. May 7, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1192066/china-share-of-livestreaming-ecommerce-in-online-shopping/
100ec.cn. (2026). Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1192066/china-share-of-livestreaming-ecommerce-in-online-shopping/
100ec.cn. "Proportion of Livestreaming E-commerce's Gmv in Online Shopping in China from 2017 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 May 2026, /statistics/1192066/china-share-of-livestreaming-ecommerce-in-online-shopping/
100ec.cn, Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1192066/china-share-of-livestreaming-ecommerce-in-online-shopping/ (last visited August 04, 2026)
Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2025 [Graph], 100ec.cn, May 7, 2026. [Online]. Available: /statistics/1192066/china-share-of-livestreaming-ecommerce-in-online-shopping/
