Leading reasons for increased investment in digital experiences (DX) according to marketing professionals in the United States and selected countries in Western Europe as of September 2024
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According to a late 2024 survey, ** percent of senior marketers in the United States and Western Europe cited higher engagement with the target audience and an overall increase in budgets, as two of their primary reasons for increased investment in digital experiences (DX), respectively. An additional ** percent mentioned brand awareness as one of the leading reasons for increasing investment.
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Kaltura. (November 12, 2024). Leading reasons for increased investment in digital experiences (DX) according to marketing professionals in the United States and selected countries in Western Europe as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1617076/reasons-increased-investment-digital-experiences/
Kaltura. "Leading reasons for increased investment in digital experiences (DX) according to marketing professionals in the United States and selected countries in Western Europe as of September 2024." Chart. November 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1617076/reasons-increased-investment-digital-experiences/
Kaltura. (2024). Leading reasons for increased investment in digital experiences (DX) according to marketing professionals in the United States and selected countries in Western Europe as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1617076/reasons-increased-investment-digital-experiences/
Kaltura. "Leading Reasons for Increased Investment in Digital Experiences (Dx) According to Marketing Professionals in The United States and Selected Countries in Western Europe as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Nov 2024, /statistics/1617076/reasons-increased-investment-digital-experiences/
Kaltura, Leading reasons for increased investment in digital experiences (DX) according to marketing professionals in the United States and selected countries in Western Europe as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1617076/reasons-increased-investment-digital-experiences/ (last visited July 24, 2026)
Leading reasons for increased investment in digital experiences (DX) according to marketing professionals in the United States and selected countries in Western Europe as of September 2024 [Graph], Kaltura, November 12, 2024. [Online]. Available: /statistics/1617076/reasons-increased-investment-digital-experiences/
