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Global influencer marketing spending on YouTube impacted by coronavirus in 1st quarter 2019 and 1st quarter 2020 (in million U.S. dollars)

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Source

Release date

June 2020

Region

Worldwide

Survey time period

Q1 2019 and Q1 2020

Citation formats

YouTube influencer marketing spend affected by COVID-19 worldwide Q1 2019-Q1 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 10, 2020
A comparison of global spending on YouTube influencer marketing in the first quarters of 2019 and 2020 shows that COVID-19 had a smaller impact on this type of marketing than it had on other forms of advertising. Influencer marketing on YouTube experienced only a slightly lower growth between the two periods, but growth nonetheless, with figures reaching *** million dollars, as compared to *** million spent in .
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Coronavirus impact on advertising worldwideCoronavirus impact on global media consumptionCoronavirus: impact on online usage in the U.S.Coronavirus: impact on the retail industry worldwideCoronavirus (COVID-19): impact on e-commerce in the U.S.
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