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Share of influencers' measure of success in the Middle East and North Africa in 2024

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Source

Release date

June 2024

Region

MENA

Survey time period

3 January and 14 March 2024

Method of interview

Online survey

Supplementary notes

Sample size: UAE 39%, Bahrain 11%, Kuwait 10%, Egypt 10%, Lebanon 9%, KSA 8%, Oman 5%, Jordan 4%, Qatar 4%.

Citation formats

Share of influencers' measure of success MENA 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 31, 2025

In 2024, approximately ** percent of influencers surveyed in the Middle East and North Africa said that they measure success through the reach of their online content. This was a key metric for creators in entertainment, music, and comedy. Whereas influencers in topics such as business, entrepreneurship, finance, food, fitness, and sports measured success mainly through the number of shares their content received. 

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Influencer marketing in the UAE
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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