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Leading situations when internet users are most responsive to smartphone ads in the United States as of November 2018, by generation

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Sources

Release date

August 2019

Region

United States

Survey time period

November 2018

Age group

18-74 years

Method of interview

Online survey

Citation formats

Responsiveness to smartphone ads in the U.S. 2018, by generation and situation

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 4, 2019
In a survey conducted in November 2018 among U.S internet users, ** percent of Millennial respondents indicated being the most responsive to smartphone ads while in bed, before sleeping. On the other hand, ** percent of Baby Boomers were the most responsive to ads while watching TV at home.
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Topics

Perception of gen AI use in advertising in the U.S.Artificial intelligence (AI) use in marketing Artificial intelligence (AI) in programmatic advertisingArtificial intelligence (AI) use in marketing in the UKArtificial intelligence (AI) in e-commerce
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