During a 2024 survey, ** percent of responding consumers from Iceland stated that the fact that their personal data could be collected without their consent or awareness was a very important concern of theirs regarding online targeted advertising. Meanwhile, roughly one in **** expressed concerns regarding the fact that personalization of advertising limited their choice and access to special offers.
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European Commission. (February 25, 2025). Consumer concerns about targeted advertising in Iceland as of November 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1610345/concerns-targeted-ads-iceland/
European Commission. "Consumer concerns about targeted advertising in Iceland as of November 2024." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1610345/concerns-targeted-ads-iceland/
European Commission. (2025). Consumer concerns about targeted advertising in Iceland as of November 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1610345/concerns-targeted-ads-iceland/
European Commission. "Consumer Concerns about Targeted Advertising in Iceland as of November 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1610345/concerns-targeted-ads-iceland/
European Commission, Consumer concerns about targeted advertising in Iceland as of November 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610345/concerns-targeted-ads-iceland/ (last visited July 15, 2026)
Consumer concerns about targeted advertising in Iceland as of November 2024 [Graph], European Commission, February 25, 2025. [Online]. Available: /statistics/1610345/concerns-targeted-ads-iceland/
