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Share of TV viewers who pay attention to ads on selected ad-supported video-on-demand (AVOD) platforms in the United States as of December 2021

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Source

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Release date

February 2022

Region

United States

Survey time period

December 2021

Number of respondents

3,038 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "How many ads and promotions did you pay attention to during the show you recently watched?"

Citation formats

Share of TV viewers who pay attention to ads on AVOD platforms in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 9, 2022
A survey conducted in December 2021 showed that ** percent of U.S. respondents paid attention to most ads aired on Discovery+, and further ** percent claimed to pay attention to all the ads aired on the platform
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