In the first half of 2022, the global viewability rate of desktop video ads stood at ** percent, which means that ** percent of display ads on desktop devices were in view in the measured period. The same was true for **** percent of mobile web video ads and **** percent of in-app video ads.
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Business of Apps. (September 16, 2022). Digital video advertising viewability rates worldwide in 1st half 2022, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/435821/ad-viewability-device/
Business of Apps. "Digital video advertising viewability rates worldwide in 1st half 2022, by device." Chart. September 16, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/435821/ad-viewability-device/
Business of Apps. (2022). Digital video advertising viewability rates worldwide in 1st half 2022, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/435821/ad-viewability-device/
Business of Apps. "Digital Video Advertising Viewability Rates Worldwide in 1st Half 2022, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Sep 2022, /statistics/435821/ad-viewability-device/
Business of Apps, Digital video advertising viewability rates worldwide in 1st half 2022, by device ÌÇÐÄÆƽâ°æ, /statistics/435821/ad-viewability-device/ (last visited July 15, 2026)
Digital video advertising viewability rates worldwide in 1st half 2022, by device [Graph], Business of Apps, September 16, 2022. [Online]. Available: /statistics/435821/ad-viewability-device/
