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Attitudes to online advertising by Gen Z in the United Kingdom in 2023

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Source

Number of respondents

2,190 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Survey question: "Which of these statements do you agree with?"

Citation formats

Gen Z attitudes to online advertising in the UK in 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 16, 2023
In the United Kingdom (UK), Generation Z are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also less bothered by companies using their personal data for advertising. This is according to the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey 2023.
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Statistics on " Millennials & Gen Z in the UK: Consumer goods and shopping behavior "

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Reaching millennials & Gen Z

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