*The source states that the sample size was between 514 and 2,036 for each one of the 18 markets where the survey was conducted; the overall sample size was not specified.
Citation formats
Consumers finding video game product placements effective worldwide 2022, by category
According to a survey about product placement conducted among consumers worldwide in March 2022, ** percent of respondents said they felt electronics brands benefitted the greatest from appearing in video games. This was followed by ** percent of respondents citing car brands, and ** percent mentioning clothing and food brands.
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YouGov. (May 4, 2022). Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
YouGov. "Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category ." Chart. May 4, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
YouGov. (2022). Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
YouGov. "Share of Consumers Deeming Product Placement in Video Games to Be Effective Worldwide as of March 2022, by Category ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 May 2022, /statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
YouGov, Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category ÌÇÐÄÆƽâ°æ, /statistics/1343031/consumers-considering-product-placement-video-games-effective-world/ (last visited July 25, 2026)
Share of consumers deeming product placement in video games to be effective worldwide as of March 2022, by category [Graph], YouGov, May 4, 2022. [Online]. Available: /statistics/1343031/consumers-considering-product-placement-video-games-effective-world/
