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Consumer concerns about targeted advertising in Austria as of November 2024

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Sources

Release date

January 2025

Region

Austria

Survey time period

November 4 to 30, 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

among consumers who purchased any goods or services via the internet in the past 12 months

Method of interview

Computer-assisted telephone interviews (CATI)

Citation formats

Consumer concerns about targeted ads in Austria 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 16, 2025

During a 2024 survey, ** percent of responding consumers from Austria stated that the fact that their personal data could be collected without their consent or awareness was a very important concern of theirs regarding online targeted advertising. Meanwhile, roughly *** in ** expressed concerns regarding the fact that personalization of advertising limited their choice and access to special offers.

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Topics

Data privacy in digital advertising in the United StatesDigital advertising in the U.S.Online privacy in the United StatesOnline privacy worldwideOnline privacy regulations in the United States
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