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Distribution of consumers noticing representative advertising at the time of purchase consideration worldwide as of April 2021, by age group

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Source

Release date

October 2021

Region

Worldwide

Survey time period

April 2021

Number of respondents

11,500 respondents

Age group

18 years and older

Supplementary notes

Survey respondents were located in the United States, Canada, Mexico, Brazil, Chile, South Africa, Sweden, United Kingdom, Italy, Ireland, France, Spain, Turkey, Switzerland, Denmark, Portugal, Japan, India, and China.

Citation formats

Consumers noticing inclusive ads at time of purchase consideration 2021, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 12, 2022
According to a survey carried out in April 2021 among consumers worldwide, ** percent of respondents aged between 18 and 25 said they took notice of inclusive auto ads at the time of purchase consideration. Representative travel ads were noticed by ** percent of consumers aged 18-25, while ** percent took notice of inclusive banking ads. Consumers aged 46 and older generally paid less attention to representative ads than their younger counterparts, across all surveyed sectors.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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