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Trust in advertising among Gen Z consumers in the United States as of January 2021, by medium

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Sources

Release date

June 2021

Region

United States

Survey time period

January 2021

Age group

18-24 years

Method of interview

Online survey

Supplementary notes

Original question: "How trustworthy, if at all, do you consider advertising to be in each of the following types of media?"
The total survey sample was 18,929 respondents across 17 markets; the source did not provide information about the U.S. sample number.

Citation formats

Trust in advertising among Gen Z in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, May 25, 2022
During a 2021 survey fielded among adults aged 18 to 24 in the United States, gauging their perception of advertising, it was found that ** percent of respondents thought TV and print ads were somewhat or very trustworthy, and ** percent said the same about radio advertising. Most distrusted were ads on social media and on regular internet websites.
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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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