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Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2020

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Source

Release date

August 2020

Region

United States

Survey time period

Q2 2020

Number of respondents

2,000 respondents

Special properties

among internet users

Method of interview

Online survey

Supplementary notes

Question: How would it affect people’s perception of a brand if it was advertised next to relevant and trustworthy content?

Citation formats

Influence of relevant advertising on consumer brand perception in the U.S. Q2 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 19, 2020
A study from the second quarter of 2020 on the influence of advertising placed around relevant online content on consumer brand perception in the United States, found that ** percent of respondents said that such ad placement had a positive effect on their perception of brands. At the same time, ** percent stated that it had no effect on their views on brands.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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