The estimate figures are based on aggregated averages from Parklu's influencer marketing platform with a reach of 900 million Chinese customers as of Jan 31, 2019. The company connects with over 90 thousand influencers across 10 social media platforms. Final confirmed prices and impression may vary.
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KOL (influencer) impression number of Sina Weibo in China 2019, by KOL type
Sina Weibo is one of the most popular social media platforms in China. As of early 2019, a micro KOL could gain an approximately *** thousand impressions per post on Sina Weibo. KOL is the specific term for influencers in China. Based on the follower number and influence scale, influencers are classified into four different classes in China.
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Parklu. (January 31, 2019). Number of impressions from a KOL (influencer) post on Sina Weibo in China as of January 2019, by KOL type (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1069371/china-average-impression-per-key-opinion-leader-post-sina-weibo-kol-type/
Parklu. "Number of impressions from a KOL (influencer) post on Sina Weibo in China as of January 2019, by KOL type (in 1,000s)." Chart. January 31, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1069371/china-average-impression-per-key-opinion-leader-post-sina-weibo-kol-type/
Parklu. (2019). Number of impressions from a KOL (influencer) post on Sina Weibo in China as of January 2019, by KOL type (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1069371/china-average-impression-per-key-opinion-leader-post-sina-weibo-kol-type/
Parklu. "Number of Impressions from a Kol (Influencer) Post on Sina Weibo in China as of January 2019, by Kol Type (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2019, /statistics/1069371/china-average-impression-per-key-opinion-leader-post-sina-weibo-kol-type/
Parklu, Number of impressions from a KOL (influencer) post on Sina Weibo in China as of January 2019, by KOL type (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1069371/china-average-impression-per-key-opinion-leader-post-sina-weibo-kol-type/ (last visited July 25, 2026)
Number of impressions from a KOL (influencer) post on Sina Weibo in China as of January 2019, by KOL type (in 1,000s) [Graph], Parklu, January 31, 2019. [Online]. Available: /statistics/1069371/china-average-impression-per-key-opinion-leader-post-sina-weibo-kol-type/
