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Average impact of KOLs on consumption on popular content platforms in China in July 2024

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Source

Release date

September 2024

Region

China

Survey time period

July 2024

Citation formats

Influencer effects on consumption in China 2024, by selected platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 4, 2024

In July 2024, Douyin and other local content platforms in China remained pivotal in driving KOL or influencer marketing strategies. An impact index on KOL's influence on online consumption in China showed that Douyin stood out among its peers, scoring points, followed by the Instagram-like Xiaohongshu.

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Statistics on " Influencer/KOL marketing in China "

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Overview

5

Advertisers

7

Marketing platforms

7

Influencers

7

Consumers

7

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Topics

Influencer/KOL marketing in ChinaSocial media in ChinaLuxury marketing in ChinaSocial media marketing in ChinaAdvertising in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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