During the coronavirus pandemic outbreak in the United States, in mid-March 2020, brands had to pay on average close to 9 U.S. cents for a click on Facebook ads, while at the beginning of the year this cost amounted to 11 U.S. cents. In general Facebook advertising has become cheaper with the recent spike in usage of the platform influenced by COVID-19.
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Socialbakers. (March 26, 2020). Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers. "Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)." Chart. March 26, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers. (2020). Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers. "Average Facebook Advertising Cost-per-click (Cpc) Worldwide Influenced by The Coronavirus Pandemic as of March 2020 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2020, /statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers, Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/ (last visited July 28, 2026)
Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph], Socialbakers, March 26, 2020. [Online]. Available: /statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
