In 2022, e-commerce advertising accounted for two-fifths of the total online advertising revenue in China. The figure was estimated to grow to **** percent byu 2025. News feed advertising was another powerhouse with a ** percent of revenue share.
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iResearch. (May 5, 2023). Distribution of online advertising revenue in China in 2022, by ad format and type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1021858/china-online-advertising-revenue-share-by-type/
iResearch. "Distribution of online advertising revenue in China in 2022, by ad format and type." Chart. May 5, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1021858/china-online-advertising-revenue-share-by-type/
iResearch. (2023). Distribution of online advertising revenue in China in 2022, by ad format and type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1021858/china-online-advertising-revenue-share-by-type/
iResearch. "Distribution of Online Advertising Revenue in China in 2022, by Ad Format and Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 May 2023, /statistics/1021858/china-online-advertising-revenue-share-by-type/
iResearch, Distribution of online advertising revenue in China in 2022, by ad format and type ÌÇÐÄÆÆ½â°æ, /statistics/1021858/china-online-advertising-revenue-share-by-type/ (last visited July 28, 2026)
Distribution of online advertising revenue in China in 2022, by ad format and type [Graph], iResearch, May 5, 2023. [Online]. Available: /statistics/1021858/china-online-advertising-revenue-share-by-type/