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Leading fashion influencers on Wechat in June 2023, based on influence index

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Source

Release date

July 2023

Region

China

Survey time period

June 2023

Supplementary notes

According to the original source, the influence index is based on the following metrics: the number of posts published by the account and the performance of the published content (including the total views and likes, as well as the reach of its trending content).

Citation formats

Most successful fashion influencers on Wechat in China 2023

Published by Thuy D., Jul 5, 2023
WeChat is one of the important channels for content creators to reach a broad audience. Among all fashion influencers, Li Jiaqi was the most successful content creator on WeChat. Based on the total number of posts, the overall content performance, and the impact of the most trending posts of his WeChat account, Li scored points in an influence index on WeChat.
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Influencer/KOL marketing in ChinaSocial media in ChinaLuxury marketing in ChinaSocial media marketing in ChinaAdvertising in China
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