Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.Â
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of December 2024).
Values have been rounded for a better understanding.
Citation formats
Largest automobile advertisers on Douyin influencers in China 2024
Many electric vehicle manufacturers in China have leveraged influencer marketing on Douyin to boost brand awareness. In the first seven months of 2024, the Chinese industry leader, **, spent over ** million yuan on Douyin KOLs (key opinion leaders) for blind advertising content. came in second with over ** million yuan.
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QuestMobile. (September 23, 2024). Ad expenditure of automobile industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1538152/china-automobile-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile. "Ad expenditure of automobile industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan)." Chart. September 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1538152/china-automobile-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile. (2024). Ad expenditure of automobile industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1538152/china-automobile-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile. "Ad Expenditure of Automobile Industry on Douyin Kol Marketing in China from January to July 2024, by Brand (in Million Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2024, /statistics/1538152/china-automobile-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile, Ad expenditure of automobile industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan) ÌÇÐÄÆƽâ°æ, /statistics/1538152/china-automobile-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/ (last visited August 05, 2026)
Ad expenditure of automobile industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: /statistics/1538152/china-automobile-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
