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Average cost-per-mille (CPM) of Telegram ads in Russia in 3rd quarter 2022, by product category (in euros)

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Sources

Release date

December 2022

Region

Russia

Survey time period

Q3 2022

Supplementary notes

Cost-per-mille (CPM) refers to the cost per 1,000 impressions. According to Telegram rules, CPM cannot be lower than two euros.

The source only presented data for selected product categories.

Citation formats

Telegram ad CPM in Russia 2022, by product category

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
In the third quarter of 2022, the highest cost-per-mille (CPM) on Russian Telegram concerned cryptocurrencies at **** euros. In other words, advertisers had to pay this much to have their ad viewed by one thousand people. Ranking second were advertisements in the investment and finance category, with the CPM of **** euros over the same period.
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