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Average number of posts published by key opinion leaders (KOLs) per day in China as of April 2021, by platform

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Source

Release date

June 2021

Region

China

Survey time period

January to April 2021

Supplementary notes

KOLs (aka key opinion leaders) are more commonly used to refer to influencer marketing practitioners in China.

Citation formats

Activeness of top-tier influencers in China 2021, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 21, 2025
Influencers on the Chinese Twitter-like platform, Weibo, are more active in content creation compared to those on other social media sites in China. According to a report in April 2021, KOLs (Key Opinion Leaders) on Weibo published an average of *** posts per day, serving about *** million active influencer followers.
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Topics

Influencer/KOL marketing in ChinaSocial media in ChinaLuxury marketing in ChinaSocial media marketing in ChinaAdvertising in China
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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