In the second quarter of 2020, the revenue of social media advertising in China was estimated to be about **** billion yuan with mobile ads being the main revenue driver. Advertising on e-commerce and search engines generated the highest amount of revenue in China's online ad industry.
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iResearch. (June 29, 2020). Online advertising revenue in China in 1st quarter 2020 with an estimate for 2nd quarter 2020, by type (in billion yuan) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/721051/china-internet-ad-revenue-by-type/
iResearch. "Online advertising revenue in China in 1st quarter 2020 with an estimate for 2nd quarter 2020, by type (in billion yuan)." Chart. June 29, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/721051/china-internet-ad-revenue-by-type/
iResearch. (2020). Online advertising revenue in China in 1st quarter 2020 with an estimate for 2nd quarter 2020, by type (in billion yuan). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/721051/china-internet-ad-revenue-by-type/
iResearch. "Online Advertising Revenue in China in 1st Quarter 2020 with An Estimate for 2nd Quarter 2020, by Type (in Billion Yuan)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Jun 2020, /statistics/721051/china-internet-ad-revenue-by-type/
iResearch, Online advertising revenue in China in 1st quarter 2020 with an estimate for 2nd quarter 2020, by type (in billion yuan) ÌÇÐÄÆÆ½â°æ, /statistics/721051/china-internet-ad-revenue-by-type/ (last visited July 23, 2026)
Online advertising revenue in China in 1st quarter 2020 with an estimate for 2nd quarter 2020, by type (in billion yuan) [Graph], iResearch, June 29, 2020. [Online]. Available: /statistics/721051/china-internet-ad-revenue-by-type/