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Distribution of mobile advertising revenue in China in 2020, by channel

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Source

Release date

September 2021

Region

China

Survey time period

2020

Supplementary notes

* Revenue of the medium to long-tail ad traffic on app store ad platforms was included into the vertical industry advertising.

Citation formats

Mobile ad revenue distribution in China 2020, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 6, 2021
In 2020, e-commerce advertising accounted for around **** percent of the total mobile ad revenue in China. Short video advertising and social media advertising were among the three largest segments in the Chinese online ad market.
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