On the short video app Douyin, one post published by a top-tier Key Opinion Leader (KOL) could generate *** million impressions in China as of June 2021. KOL is the specific term for influencers in China. As top-tier KOLs in China usually have more than * followers, they could help new brands effectively build up awareness and reputation on social media.
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Parklu. (June 22, 2021). Number of impressions per post from the top-tier influencers in China as of June 2021, by social network (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu. "Number of impressions per post from the top-tier influencers in China as of June 2021, by social network (in 1,000s)." Chart. June 22, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu. (2021). Number of impressions per post from the top-tier influencers in China as of June 2021, by social network (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu. "Number of Impressions per Post from The Top-tier Influencers in China as of June 2021, by Social Network (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jun 2021, /statistics/1045951/china-top-tier-kol-impressions-per-post/
Parklu, Number of impressions per post from the top-tier influencers in China as of June 2021, by social network (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1045951/china-top-tier-kol-impressions-per-post/ (last visited July 23, 2026)
Number of impressions per post from the top-tier influencers in China as of June 2021, by social network (in 1,000s) [Graph], Parklu, June 22, 2021. [Online]. Available: /statistics/1045951/china-top-tier-kol-impressions-per-post/
