With an investment of * yuan in 2018, Weibo was the cheapest social network in China to achieve the highest amount of Key Opinion Leader (KOL) impressions of . KOL is the specific term for influencers in China. Although WeChat influencer campaigns had cost around *** yuan per view, it could still bring a higher return to brands than using other cheaper social networks.
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WalktheChat. (February 7, 2019). Number of impressions from an influencer campaign for an investment of one million yuan in China in 2018, by channel (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1045640/china-impression-number-of-one-million-yuan-social-media-influencer-campaigns-by-platform/
WalktheChat. "Number of impressions from an influencer campaign for an investment of one million yuan in China in 2018, by channel (in millions)." Chart. February 7, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1045640/china-impression-number-of-one-million-yuan-social-media-influencer-campaigns-by-platform/
WalktheChat. (2019). Number of impressions from an influencer campaign for an investment of one million yuan in China in 2018, by channel (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1045640/china-impression-number-of-one-million-yuan-social-media-influencer-campaigns-by-platform/
WalktheChat. "Number of Impressions from An Influencer Campaign for An Investment of One Million Yuan in China in 2018, by Channel (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2019, /statistics/1045640/china-impression-number-of-one-million-yuan-social-media-influencer-campaigns-by-platform/
WalktheChat, Number of impressions from an influencer campaign for an investment of one million yuan in China in 2018, by channel (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1045640/china-impression-number-of-one-million-yuan-social-media-influencer-campaigns-by-platform/ (last visited August 04, 2026)
Number of impressions from an influencer campaign for an investment of one million yuan in China in 2018, by channel (in millions) [Graph], WalktheChat, February 7, 2019. [Online]. Available: /statistics/1045640/china-impression-number-of-one-million-yuan-social-media-influencer-campaigns-by-platform/
