The data includes industries such as beauty and skincare, apparel and accessories, food and beverage, home appliances, maternity products, transportation, outdoor sports, IT and electronics, home building materials, as well as medicine and healthcare.
Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.Â
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of November 2024).
Values have been rounded for a better understanding.
Citation formats
Ad revenue of leading Douyin influencers among brands in China 2024
In today's fast-paced digital world, influencers who can deliver creative and dramatic storytelling often grab more attention. In the first seven months of 2024, *** of the ** most popular Douyin influencers among brands came from the humor category. Jiang Shiqi was the most successful KOL (key opinion leader) in the Chinese short video platform with over ** million yuan in ad revenue collaborating with brands. Additionally, KOLs specializing in automobile topics snagged considerable deals from advertisers.
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QuestMobile. (September 23, 2024). Ad placement revenue generated by leading Douyin KOLs via brand collaboration in China from January to July 2024 (in million yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1538125/china-most-popular-douyin-influencers-among-brands-by-ad-placement-spending/
QuestMobile. "Ad placement revenue generated by leading Douyin KOLs via brand collaboration in China from January to July 2024 (in million yuan)." Chart. September 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1538125/china-most-popular-douyin-influencers-among-brands-by-ad-placement-spending/
QuestMobile. (2024). Ad placement revenue generated by leading Douyin KOLs via brand collaboration in China from January to July 2024 (in million yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1538125/china-most-popular-douyin-influencers-among-brands-by-ad-placement-spending/
QuestMobile. "Ad Placement Revenue Generated by Leading Douyin Kols via Brand Collaboration in China from January to July 2024 (in Million Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2024, /statistics/1538125/china-most-popular-douyin-influencers-among-brands-by-ad-placement-spending/
QuestMobile, Ad placement revenue generated by leading Douyin KOLs via brand collaboration in China from January to July 2024 (in million yuan) ÌÇÐÄÆƽâ°æ, /statistics/1538125/china-most-popular-douyin-influencers-among-brands-by-ad-placement-spending/ (last visited July 31, 2026)
Ad placement revenue generated by leading Douyin KOLs via brand collaboration in China from January to July 2024 (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: /statistics/1538125/china-most-popular-douyin-influencers-among-brands-by-ad-placement-spending/
