| Characteristic | Female | Male |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
China
Survey time period
May 11 to 31, 2023
Number of respondents
6,033 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original survey question:
What type of product have you purchased because it was endorsed by an influencer? (multiple answers allowed)
The question was asked among 3,653 female and 2,380 male respondents who had followed at least one influencer on social media and had purchased the items promoted by the influencer.
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