Daniel Slotta
Research expert covering Greater China
Social media usage in Belgium - Statistics & Facts
Among a population of more than 11 million people, 65 percent of Belgian consumers claimed to be active social media users. A ranking of how many users in Belgium use each individual social media platform does not exist, however. This is because there is not a lot of data available on social media in Belgium, something that is acknowledged by domestic sources. One possible reason for this is the structure of the country: Belgian has six different governments. Three governments exist for the regions (Flanders, Wallonia and the Brussels-Capital Region), there are governments for the French-speaking Community and the German-speaking Community and, finally, one national government. These internal differences in language and, sometimes, rules make it difficult to conduct the national surveys necessary to gather data on a topic like social media use in the country. In short, in Belgium it is sometimes more likely that numbers might exist on a regional than on a national level. Sources do seem to agree that one social media platform reigns supreme in the country: Facebook.
