Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by in May 2023, ** percent of respondents who had followed social media influencers said that they would purchase a product that is a collaboration between a brand and an influencer.
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Rakuten Insight. (June 15, 2023). Willingness to buy a product that is a collaboration between a brand and an influencer in China as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1201761/china-willingness-to-buy-an-influencer-collaboration-product/
Rakuten Insight. "Willingness to buy a product that is a collaboration between a brand and an influencer in China as of May 2023." Chart. June 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1201761/china-willingness-to-buy-an-influencer-collaboration-product/
Rakuten Insight. (2023). Willingness to buy a product that is a collaboration between a brand and an influencer in China as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1201761/china-willingness-to-buy-an-influencer-collaboration-product/
Rakuten Insight. "Willingness to Buy a Product That Is a Collaboration between a Brand and An Influencer in China as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2023, /statistics/1201761/china-willingness-to-buy-an-influencer-collaboration-product/
Rakuten Insight, Willingness to buy a product that is a collaboration between a brand and an influencer in China as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1201761/china-willingness-to-buy-an-influencer-collaboration-product/ (last visited August 01, 2026)
Willingness to buy a product that is a collaboration between a brand and an influencer in China as of May 2023 [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: /statistics/1201761/china-willingness-to-buy-an-influencer-collaboration-product/
