Original survey question:
How much more would you be willing to spend on a collaboration product between a brand and an influencer?
The question was asked among 3,643 female and 2,550 male respondents who had followed at least one influencer on social media and were willing to buy a product that is a collaboration.
Figures might not sum up to 100 percent due to rounding up.
Citation formats
Price ranges for an influencer collaboration product in China 2023, by gender
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by in May 2023, a majority of respondents who had followed social media influencers said that they would purchase a product that is a collaboration between a brand and an influencer. About ** percent of such male respondents stated that they would be willing to buy such items even if the price is higher than a similar product.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (June 15, 2023). Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1201786/china-acceptable-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023, by gender." Chart. June 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1201786/china-acceptable-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight. (2023). Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1201786/china-acceptable-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Acceptable Price Ranges for a Product That Is a Collaboration between a Brand and An Influencer in China as of May 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2023, /statistics/1201786/china-acceptable-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight, Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1201786/china-acceptable-price-ranges-for-an-influencer-collaboration-product-by-gender/ (last visited August 04, 2026)
Acceptable price ranges for a product that is a collaboration between a brand and an influencer in China as of May 2023, by gender [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: /statistics/1201786/china-acceptable-price-ranges-for-an-influencer-collaboration-product-by-gender/
