According to a survey on digital usage in China, around 90.3 percent of respondents had used WeChat as of October 2025. The short video app Douyin, the social commerce site Xiaohongshu, and the Twitter-like site Weibo were among the most popular social media platforms in China.
How successful is WeChat in China?
The country’s most popular messaging app, WeChat, boasts over one billion monthly active users. For many Chinese consumers, WeChat is part of daily life, helping them to organize tasks such as paying bills, ordering food delivery, and calling a taxi. On average, WeChat users spent about an hour and 20 minutes per day on the app.
Large user base with high engagement
The social media scene in China is huge and mobile-centric. In 2025, the social media penetration rate amounted to 74 percent in China, slightly higher than in countries like the United States and Japan. While the user number has shown signs of reaching a saturation point, Chinese consumers have been spending more time online, with a considerable daily usage of social media.
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We Are Social, & DataReportal, & Meltwater. (November 5, 2025). Monthly usage of major social media platforms in China as of October 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/250546/leading-social-network-sites-in-china/
We Are Social, und DataReportal, und Meltwater. "Monthly usage of major social media platforms in China as of October 2025." Chart. November 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/250546/leading-social-network-sites-in-china/
We Are Social, DataReportal, Meltwater. (2025). Monthly usage of major social media platforms in China as of October 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/250546/leading-social-network-sites-in-china/
We Are Social, and DataReportal, and Meltwater. "Monthly Usage of Major Social Media Platforms in China as of October 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2025, /statistics/250546/leading-social-network-sites-in-china/
We Are Social & DataReportal & Meltwater, Monthly usage of major social media platforms in China as of October 2025 ÌÇÐÄÆƽâ°æ, /statistics/250546/leading-social-network-sites-in-china/ (last visited July 25, 2026)
Monthly usage of major social media platforms in China as of October 2025 [Graph], We Are Social, & DataReportal, & Meltwater, November 5, 2025. [Online]. Available: /statistics/250546/leading-social-network-sites-in-china/
