Average cost-per-click (CPC) and cost-per-mille (CPM) of Instagram advertising worldwide between January 2020 and August 2021, by placement
(in U.S. dollars)
Characteristic
CPM
CPC
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Between January 2020 and August 2021, on a global scale, advertising placed on Instagram feed had an average cost-per-mille of **** U.S dollars. At the same time cost-per-click of ads in the feed amounted to **** U.S. dollars. The feed was the most expensive ad placement on Instagram in the measured period.
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Socialinsider. (September 28, 2021). Average cost-per-click (CPC) and cost-per-mille (CPM) of Instagram advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1340492/cost-metrics-instagram-worldwide/
Socialinsider. "Average cost-per-click (CPC) and cost-per-mille (CPM) of Instagram advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars)." Chart. September 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1340492/cost-metrics-instagram-worldwide/
Socialinsider. (2021). Average cost-per-click (CPC) and cost-per-mille (CPM) of Instagram advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1340492/cost-metrics-instagram-worldwide/
Socialinsider. "Average Cost-per-click (Cpc) and Cost-per-mille (Cpm) of Instagram Advertising Worldwide between January 2020 and August 2021, by Placement (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Sep 2021, /statistics/1340492/cost-metrics-instagram-worldwide/
Socialinsider, Average cost-per-click (CPC) and cost-per-mille (CPM) of Instagram advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1340492/cost-metrics-instagram-worldwide/ (last visited July 25, 2026)
Average cost-per-click (CPC) and cost-per-mille (CPM) of Instagram advertising worldwide between January 2020 and August 2021, by placement (in U.S. dollars) [Graph], Socialinsider, September 28, 2021. [Online]. Available: /statistics/1340492/cost-metrics-instagram-worldwide/
