The social commerce app Xiaohongshu (RedNote) has been popular for its beauty related content among Chinese consumers. As of , about **** percent of RedNote's active users following the top-tier KOLs (Key Opinion Leaders) were females. A third of such followers aged between 19 and 24 years.
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QuestMobile. (June 8, 2021). Gender share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1245389/china-gender-distribution-of-top-influencer-followers-by-platform/
QuestMobile. "Gender share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media." Chart. June 8, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1245389/china-gender-distribution-of-top-influencer-followers-by-platform/
QuestMobile. (2021). Gender share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1245389/china-gender-distribution-of-top-influencer-followers-by-platform/
QuestMobile. "Gender Share of Active Users following Top Key Opinion Leaders (Kols) in China as of April 2021, by Social Media." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2021, /statistics/1245389/china-gender-distribution-of-top-influencer-followers-by-platform/
QuestMobile, Gender share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media ÌÇÐÄÆƽâ°æ, /statistics/1245389/china-gender-distribution-of-top-influencer-followers-by-platform/ (last visited August 02, 2026)
Gender share of active users following top key opinion leaders (KOLs) in China as of April 2021, by social media [Graph], QuestMobile, June 8, 2021. [Online]. Available: /statistics/1245389/china-gender-distribution-of-top-influencer-followers-by-platform/
