According to the source, the index evaluates the account's influence, its activeness and communication power. The higher the index, the better the account quality.
In the week ending September 22, 2024, Michael Kors ranked first among all brand accounts on Weibo, scoring points on an influence index. Weibo, the Chinese equivalent of Twitter, is one of the top social platforms in China with over *** million monthly active users.
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KolRank. (September 25, 2024). Leading Weibo brand accounts in the week ending September 22, 2024, based on influence index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1399644/weibo-most-influential-brand-channels/
KolRank. "Leading Weibo brand accounts in the week ending September 22, 2024, based on influence index." Chart. September 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1399644/weibo-most-influential-brand-channels/
KolRank. (2024). Leading Weibo brand accounts in the week ending September 22, 2024, based on influence index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1399644/weibo-most-influential-brand-channels/
KolRank. "Leading Weibo Brand Accounts in The Week Ending September 22, 2024, Based on Influence Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Sep 2024, /statistics/1399644/weibo-most-influential-brand-channels/
KolRank, Leading Weibo brand accounts in the week ending September 22, 2024, based on influence index ÌÇÐÄÆƽâ°æ, /statistics/1399644/weibo-most-influential-brand-channels/ (last visited July 22, 2026)
Leading Weibo brand accounts in the week ending September 22, 2024, based on influence index [Graph], KolRank, September 25, 2024. [Online]. Available: /statistics/1399644/weibo-most-influential-brand-channels/
