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Sources
Release date
May 2020
Region
Russia
Survey time period
2020
Special properties
Advertisers*
Method of interview
Online survey
Supplementary notes
* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
By profile, 65 percent of surveyed companies engaged in FMCG, cars, medicines, electronics, etc., five percent were retailers, primarily of clothing, footwear, and home appliances, and 13 percent were various service providers, such as communication, banking, insurance, etc.17 percent of respondents are real estate, entertainment, and media enterprises or state companies.
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