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Indicators used to evaluate online advertising effectiveness by company brands in Russia in 2021, by type

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Source

Release date

April 2022

Region

Russia

Survey time period

2021

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

*According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
**An indicator of financial profit from the customer.

Respondents could submit several answers.

Citation formats

Online ad effectiveness evaluation indicators in Russia 2021, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 6, 2022
The most common indicator to consider while assessing the effectiveness of online brand advertisements in Russia in 2021 was the website traffic, as per ** percent of surveyed company representatives. Furthermore, approximately measured it by the frequency of search queries related to their brands. About ** percent of participants stated their enterprises evaluated the success of performance ads by checking the number of clicks on the website.
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