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Methods used to evaluate online advertising effectiveness by company brands in Russia from 2019 to 2020

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Sources

Release date

December 2020

Region

Russia

Survey time period

2019 to 2020

Special properties

Advertisers*

Method of interview

Online survey

Supplementary notes

* According to the source, participants were mostly employees responsible for ad budget allocation working for online and offline companies.
Respondents could submit several answers.

Citation formats

Online ad effectiveness evaluation methods in Russia 2019-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 25, 2021
Between 2019 and 2020, the share of Russian brands who used free web analytics services to evaluate their online advertising effectiveness decreased by ** percent. Instead, more companies reported using their own statistical and analytical services., with their share exceeding ** percent in 2020. Furthermore, ** percent of respondents named business analytics (BI) systems to measure the digital ad success.
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$0 USD
Always free
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For single users
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per month, billed annually 1
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