From 2018 onwards, digital advertising carried by traditional media companies was added to the estimates. 100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025. Data prior to 2022 come from previous reports.
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Expenses on online advertising media in Japan 2015-2024
The expenditure on internet advertising media in Japan stood at approximately **** trillion Japanese yen in 2024. Internet advertising media include a variety of categories, such as paid search advertising and display advertising, but also a variety of transaction methods, of which performance-based advertising is by far the largest.
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Dentsu. (February 27, 2025). Expenditure on internet advertising media in Japan from 2015 to 2024 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1243032/japan-internet-advertising-media-expenditure/
Dentsu. "Expenditure on internet advertising media in Japan from 2015 to 2024 (in billion Japanese yen)." Chart. February 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1243032/japan-internet-advertising-media-expenditure/
Dentsu. (2025). Expenditure on internet advertising media in Japan from 2015 to 2024 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1243032/japan-internet-advertising-media-expenditure/
Dentsu. "Expenditure on Internet Advertising Media in Japan from 2015 to 2024 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2025, /statistics/1243032/japan-internet-advertising-media-expenditure/
Dentsu, Expenditure on internet advertising media in Japan from 2015 to 2024 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1243032/japan-internet-advertising-media-expenditure/ (last visited July 25, 2026)
Expenditure on internet advertising media in Japan from 2015 to 2024 (in billion Japanese yen) [Graph], Dentsu, February 27, 2025. [Online]. Available: /statistics/1243032/japan-internet-advertising-media-expenditure/
