In 2022, search was the leading digital ad format in Sweden with a spending share of ** percent. It was followed by social media with ** percent and video with eight. Podcast advertising accounted for *** percent of the total digital ad spend in the Scandinavian country.
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Göteborgs universitet. (March 1, 2024). Distribution of digital advertising spending in Sweden from 2020 to 2022, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. "Distribution of digital advertising spending in Sweden from 2020 to 2022, by format." Chart. March 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. (2024). Distribution of digital advertising spending in Sweden from 2020 to 2022, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. "Distribution of Digital Advertising Spending in Sweden from 2020 to 2022, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2024, /statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet, Distribution of digital advertising spending in Sweden from 2020 to 2022, by format ÌÇÐÄÆƽâ°æ, /statistics/991110/distribution-internet-advertising-revenue-sweden-format/ (last visited July 20, 2026)
Distribution of digital advertising spending in Sweden from 2020 to 2022, by format [Graph], Göteborgs universitet, March 1, 2024. [Online]. Available: /statistics/991110/distribution-internet-advertising-revenue-sweden-format/
