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Digital advertising spending in Turkey in 2023, by category (in billion Turkish lira)

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Sources

Release date

April 2024

Region

Turkey

Survey time period

2023

Supplementary notes

*Influencer category covers all campaigns, promotions, and content agreements with influencers.

**Connected TV includes advertising on video content broadcast with internet connection on Smart TV and game consoles.

***Digital audio includes audio advertising, music, IP-based radio, podcast content, promotion, and special deals.

****E-mail includes advertising to non-advertiser e-mail databases (e-mail marketing with permission).

Citation formats

Digital advertising spending in Turkey 2023, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 22, 2024

In 2023, programmatic advertising recorded the highest spending among all categories of digital advertising in Turkey, reaching over ** billion Turkish lira. Social media and influencer advertising followed, totaling approximately **** and *** billion Turkish lira, respectively.

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Statistics on " Advertising in Turkey "

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Overview

8

Television, radio, and cinema advertising

8

Digital advertising

8

Consumer perception

7

Press and outdoor advertising

8

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Topics

Advertising in TurkeyAdvertising worldwideAdvertising in the UKAdvertising industry in IndiaAdvertising in Europe
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

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$199 USD
per month, billed annually 1
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  • Premium Statistics

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