Mobile ads accounted for the largest share of the economic losses the global digital advertising industry suffered in 2023 due to ad fraud, at nearly ** percent. Online display and online search accounted for roughly ** percent each. The losses were estimated at roughly ** billion U.S. dollars.
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Juniper Research. (September 15, 2023). Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1424081/digital-ad-fraud-economic-loss-format/
Juniper Research. "Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format." Chart. September 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1424081/digital-ad-fraud-economic-loss-format/
Juniper Research. (2023). Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1424081/digital-ad-fraud-economic-loss-format/
Juniper Research. "Distribution of Economic Losses Due to Digital Advertising Fraud Worldwide in 2023, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Sep 2023, /statistics/1424081/digital-ad-fraud-economic-loss-format/
Juniper Research, Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format ÌÇÐÄÆƽâ°æ, /statistics/1424081/digital-ad-fraud-economic-loss-format/ (last visited July 24, 2026)
Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format [Graph], Juniper Research, September 15, 2023. [Online]. Available: /statistics/1424081/digital-ad-fraud-economic-loss-format/
