Original question: "Do you want to view sponsored advertisements on social media platforms? (choose up to 3 of the most relevant answers)"
Number of respondents in: China: 3,135; Hong Kong: 1,932;Â Indonesia: 9,063;Â India: 20,868;Â Japan: 438;Â South Korea: 3,250;Â Malaysia: 7,619;Â the Philippines: 6,102;Â Singapore: 3,409;Â Thailand: 10,630;Â Taiwan: 6,461;Â and Vietnam: 2,017.
Citation formats
Willingness to see sponsored social media ads APAC 2025, by country
According to a survey conducted by in June 2025, ** percent of respondents in Indonesia stated that they wanted to see sponsored social media ads because they helped them find good offers and discounts. In contrast, ** percent of Japanese respondents stated that they did not want to see social media ads.
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Rakuten Insight. (July 23, 2025). Share of users willing to see sponsored advertisements on social media in the Asia-Pacific region as of June 2025, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1404711/asia-willingness-to-see-sponsored-social-media-ads-by-country/
Rakuten Insight. "Share of users willing to see sponsored advertisements on social media in the Asia-Pacific region as of June 2025, by country or territory." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1404711/asia-willingness-to-see-sponsored-social-media-ads-by-country/
Rakuten Insight. (2025). Share of users willing to see sponsored advertisements on social media in the Asia-Pacific region as of June 2025, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1404711/asia-willingness-to-see-sponsored-social-media-ads-by-country/
Rakuten Insight. "Share of Users Willing to See Sponsored Advertisements on Social Media in The Asia-pacific Region as of June 2025, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1404711/asia-willingness-to-see-sponsored-social-media-ads-by-country/
Rakuten Insight, Share of users willing to see sponsored advertisements on social media in the Asia-Pacific region as of June 2025, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1404711/asia-willingness-to-see-sponsored-social-media-ads-by-country/ (last visited August 05, 2026)
Share of users willing to see sponsored advertisements on social media in the Asia-Pacific region as of June 2025, by country or territory [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1404711/asia-willingness-to-see-sponsored-social-media-ads-by-country/
