In 2025, the paid search advertising expenditure in Japan surpassed **** trillion Japanese yen, making it the largest segment of the Asian country's online ad market. Video and display followed, with ad revenues of around **** trillion and *** million Japanese yen, respectively. In 2025, Japan's total online ad spend exceeded **** trillion yen.
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Dentsu. (March 5, 2026). Expenditure on internet advertising media in Japan in 2025, by category (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. "Expenditure on internet advertising media in Japan in 2025, by category (in billion Japanese yen)." Chart. March 5, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. (2026). Expenditure on internet advertising media in Japan in 2025, by category (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu. "Expenditure on Internet Advertising Media in Japan in 2025, by Category (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Mar 2026, /statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
Dentsu, Expenditure on internet advertising media in Japan in 2025, by category (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1242955/japan-internet-advertising-media-expenditure-by-category/ (last visited July 28, 2026)
Expenditure on internet advertising media in Japan in 2025, by category (in billion Japanese yen) [Graph], Dentsu, March 5, 2026. [Online]. Available: /statistics/1242955/japan-internet-advertising-media-expenditure-by-category/
