In 2023, ** percent of digital video advertising revenue in Canada was generated via direct purchases. Programmatically bought ads accounted for the remaining ** percent.
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IAB Canada. (October 1, 2024). Distribution of digital video advertising revenue in Canada in 2023, by purchase method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1549512/canada-digital-video-ad-revenue-purchase-method/
IAB Canada. "Distribution of digital video advertising revenue in Canada in 2023, by purchase method." Chart. October 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1549512/canada-digital-video-ad-revenue-purchase-method/
IAB Canada. (2024). Distribution of digital video advertising revenue in Canada in 2023, by purchase method. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1549512/canada-digital-video-ad-revenue-purchase-method/
IAB Canada. "Distribution of Digital Video Advertising Revenue in Canada in 2023, by Purchase Method." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2024, /statistics/1549512/canada-digital-video-ad-revenue-purchase-method/
IAB Canada, Distribution of digital video advertising revenue in Canada in 2023, by purchase method ÌÇÐÄÆƽâ°æ, /statistics/1549512/canada-digital-video-ad-revenue-purchase-method/ (last visited July 15, 2026)
Distribution of digital video advertising revenue in Canada in 2023, by purchase method [Graph], IAB Canada, October 1, 2024. [Online]. Available: /statistics/1549512/canada-digital-video-ad-revenue-purchase-method/
