According to a survey among marketeers, advertising expenditure on online channels increased the most in Finland due to the coronavirus (COVID-19) outbreak. In contrast, events, outdoor advertising, and print experienced major losses as of . While advertising spending on e-commerce, e-mail, social media, and content marketing grew by ** to ** percent, events and outdoor advertising decreased by ** percent or more.
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IAB (U.S.). (April 8, 2020). Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
IAB (U.S.). "Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel." Chart. April 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
IAB (U.S.). (2020). Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
IAB (U.S.). "Change in Advertising Spending of Finnish Companies Due to The Covid-19 Outbreak in 2020, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2020, /statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
IAB (U.S.), Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel ÌÇÐÄÆƽâ°æ, /statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/ (last visited August 04, 2026)
Change in advertising spending of Finnish companies due to the COVID-19 outbreak in 2020, by channel [Graph], IAB (U.S.), April 8, 2020. [Online]. Available: /statistics/1113626/impact-of-the-coronavirus-on-advertising-spending-in-finland-by-channel/
