among CEOs and marketing executives from medium-sized and enterprise-grade companies from 27 countries in Europe (most significant number of respondents came from Denmark, France, Germany, Netherlands, and Sweden, with each country accounting for 16.7 percent of respondents)
During a 2024 survey, **percent of responding chief executive officers (CEOs) and marketing executives from 27 European countries said their marketing stacks included email automation tools. Roughly ** percent stated they used marketing analytics.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Piwik PRO. (May 22, 2024). Leading marketing technologies used in Europe as of April 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1612396/marketing-technologies-europe/
Piwik PRO. "Leading marketing technologies used in Europe as of April 2024." Chart. May 22, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1612396/marketing-technologies-europe/
Piwik PRO. (2024). Leading marketing technologies used in Europe as of April 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1612396/marketing-technologies-europe/
Piwik PRO. "Leading Marketing Technologies Used in Europe as of April 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 May 2024, /statistics/1612396/marketing-technologies-europe/
Piwik PRO, Leading marketing technologies used in Europe as of April 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1612396/marketing-technologies-europe/ (last visited July 21, 2026)
Leading marketing technologies used in Europe as of April 2024 [Graph], Piwik PRO, May 22, 2024. [Online]. Available: /statistics/1612396/marketing-technologies-europe/